See clips below:

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Thank you to the committee for your trust and support. With this funding, we are able to provide “many hands [that] make for light work” and build promotional platforms that are “a rising tide that raises all ships.”

The 2026 budget of $60,000 was praised as good value for a marketing project by University of Niagara Falls Canada president Dr. Gray and City of Niagara Falls Mayor Diodati. The need for continued marketing, particularly in social media, was recognized by members of the committee. The motion to support the budget was made by Tony Barranca and seconded by Cat Thagard.

The recommendation was unanimously supported by city council on Jan 20, 2026. For more information, please see the staff report.

Project lead Sandor Ligetfalvy presented to the Downtown Advisory Committee on Dec 6.

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The Magic Ticket is inspired by the spirit of the beloved holiday movie The Polar Express and captures the wonder of giving, sharing, and believing in community. The discount program is an invitation to parade visitors to return downtown throughout the holiday season to shop, celebrate and support local businesses. 

Present the Magic Ticket at participating downtown businesses to receive a 10% discount until Dec 31, 2025. Nearly $1,500 in prize giveaways from twenty-four downtown businesses are also being offered during the Believe campaign’s social media promotions with “share-and-tag” contests running from Nov. 15  through Dec 23.

The Believe campaign is the latest initiative to showcase downtown businesses and is championed by Sandor Ligetfalvy, the community leader behind the Niagara Falls Queen Street Area (QSA) marketing project that was recently supported by the Downtown Advisory Committee. “We believe magic happens when we work together,” says Ligetfalvy.

Mayor Jim Diodati serves on the Downtown Advisory Committee along with Councilor Mona Patel and ten representatives from businesses on Queen Street. “In decades past people came from all over to do their Christmas shopping downtown.  This magic ticket will transport you to a simpler time, with handmade vendors, small businesses and unique shops in its core.  This Christmas everyone will have a goodie from one of our downtown vendors on their list!” says Mayor Diodati. 

The project has recently re-established an official online presence for Downtown Niagara Falls that includes a new website and social media content.  Alexi Pacquin of Pump Marketing has helped support the project with a recently launched “hidden gems” video campaign that showcases businesses on Queen Street.

Cheryl Hamilton, Manager of Lumberjacks & BreakOUT Escapes Niagara, has volunteered to support the project and is among those who have generously contributed to the giveaways and discounts.

 “As a downtown business we hear all the time, ‘I didn’t even know all this was here.’ Events like this are wonderful opportunities to bring people to Queen Street and introduce them to all the wonderful businesses downtown,” says Hamilton.

Special thanks to project partners The City of Niagara Falls, Niagara Falls Innovation Hub, and Mainly Niagara.

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